Yerum Chun

Yerum Chun is a content director based in New York working at the intersection of narrative, aesthetics, and culture. She builds campaigns and content systems that translate across platforms and feel grounded in the world people actually live in. She’s led creative across Alexander Wang, NeueHouse, and now at emcee, developing a creator-first content model built for how audiences watch, shop, and engage.

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Work
  1. Bodywear for Alexander Wang
  2. Chapel Bar
  3. Cupid’s Door for Alexander Wang
  4. Andy Warhol: Photo Factory for NeueHouse
  5. New America for Alexander Wang

To debut the Fall 2022 women’s RTW collection, Alexander Wang released New America—a short film directed by Dave Meyers and photographed by Mark Luckasavage. I led the social strategy for the launch, translating the film’s themes of identity, individuality, and cultural nuance into a digital narrative that resonated across platforms. The campaign positioned personal expression as a defining pillar of modern American style, extending the film’s visual impact through curated social content and storytelling.

New America was anchored by a cinematic campaign film directed by Dave Meyers and a global OOH rollout. The campaign resonated across key markets, driving strong organic engagement and reinforcing Alexander Wang’s editorial direction through a narrative-first lens.

  • 14M+ Global Instagram Impressions During Launch Week
  • 275K+ Global Total Engagement
  • 5.5M+ Cross-Platform Video Views

Role: Social Strategy Lead | Launch Planning · Content Adaptation · Copywriting
 Phase 1: Launch
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Phase 1: Launch - OOH
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Phase 2: Amplify
Collection Overview · VIPUt volutpat pharetra orci, ac bibendum nunc vulputate in. Praesent porttitor venenatis lacus sed mollis. Nulla varius leo nec porta tempus. Nunc orci enim, bibendum in gravida eu, pretium eu purus. Sed vestibulum quam sed eros malesuada hendrerit. Praesent pellentesque ipsum non commodo congue. Nam et metus malesuada leo aliquet facilisis in in enim.


©2037 Yerum Chun