Yerum Chun

Yerum Chun is a content director based in New York working at the intersection of narrative, aesthetics, and culture. She builds campaigns and content systems that translate across platforms and feel grounded in the world people actually live in. She’s led creative across Alexander Wang, NeueHouse, and now at emcee, developing a creator-first content model built for how audiences watch, shop, and engage.

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Work
  1. Bodywear for Alexander Wang
  2. Chapel Bar
  3. Cupid’s Door for Alexander Wang
  4. Andy Warhol: Photo Factory for NeueHouse
  5. New America for Alexander Wang

Tucked inside a 19th-century chapel, Chapel Bar opened as an exclusive members-only lounge blending art, nightlife, and intimacy. I led the visual content strategy and production across digital and on-site channels—including interior photography, brand video direction, and event content capture. The creative approach focused on evoking a sense of mystery, spontaneity, and allure to match the space’s unique atmosphere.

Role: Visual Content Lead | Interior Photography · Social · Brand Video · Event Capture

Phase 1: Tease
Social Media Launch · Iconography · Drink Menu
We introduced Chapel Bar through minimal cues rather than full reveal—a few symbols, a drink list, a tone. The intention was to build interest quietly, letting people arrive at curiosity on their own instead of being told to care.
Phase 2: Hype
Interior Stills
Once attention was earned, we pulled the curtain back—but only slightly. Interior stills showed materiality, lighting, and scale—clear enough to signal the vibe, restrained enough to leave something to discover in person.

Phase 3: Launch + Amplify
Event CaptureThe creative approach centered on capturing spontaneous moments of connection—romance, laughter, intimacy—through a voyeuristic, lifestyle lens. Photographers were directed to shoot in the crowd rather than of it, creating dynamic imagery that blurred the line between guest and performance. These assets fueled ongoing social content and press visibility post-launch.


©2037 Yerum Chun