Yerum Chun

Yerum Chun is a content director based in New York working at the intersection of narrative, aesthetics, and culture. She builds campaigns and content systems that translate across platforms and feel grounded in the world people actually live in. She’s led creative across Alexander Wang, NeueHouse, and now at emcee, developing a creator-first content model built for how audiences watch, shop, and engage.

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Work
  1. Bodywear for Alexander Wang
  2. Chapel Bar
  3. Cupid’s Door for Alexander Wang
  4. Andy Warhol: Photo Factory for NeueHouse
  5. New America for Alexander Wang
CV
Yerum Chun
Yerum Chun is a content director based in New York working at the intersection of narrative, aesthetics, and culture. She builds campaigns and content systems that translate across platforms and feel grounded in the world people actually live in. She’s led creative across Alexander Wang, NeueHouse, and now at emcee, developing a creator-first content model built for how audiences watch, shop, and engage.

Content Strategy · Creative Direction · Art Direction · Social Media · Campaign Development · Copywriting

Experience Content Director
Emcee | New York, NY | June 2025 - Present
  • Lead the creative and art direction of campaigns across social, the emcee app, and newsletter, establishing a unified visual and editorial lens across brand touchpoints.
  • Transition the brand to an original content–led strategy across four pillars: in-house production, TikTok creators, product collaborations, and partnerships with emerging artists aligned to the brand’s POV and aesthetic.
  • Develop and execute social-first content and platform strategy, shaping brand voice and driving channel fluency and performance.
  • Direct weekly showroom shoots to spotlight new arrivals and emerging designers—overseeing concept, styling, casting, and content capture.

Marketing
Kith | Brooklyn, NY | 2024 - 2025
  • Drove brand storytelling and strategy across KITH’s multi-category business, creating narrative cohesion and platform fluency across owned channels.
  • Owned content calendar strategy and led rollout across product, brand, and editorial campaigns in collaboration with buying, photography, and e-comm teams.
  • Advised internal teams on content amplification and organic growth, with a focus on elevating product storytelling and seasonal launches.

Global Director of Social and Copy
Alexander Wang | New York, NY | 2022 - 2023
  • Led global, culturally driven campaigns—including Cupid’s Door (digital runway), Bodywear (product launch), and New America (short film)—generating 10.5M+ IG impressions, 1.77M TikTok views, and multi-market reach across the U.S. and China.
  • Held a direct reporting line to the CMO, regularly presenting to the CCO and Founder Alex Wang. Pioneered concepts, creative briefs, and content performance updates, staying ahead of cultural trends and innovations.
  • Managed an agency in China, overseeing content localization across platforms such as WeChat, Weibo, RedNote, Douyin, and Tmall.
  • Developed brand voice and campaign copy to support runway shows, activations, and content across global platforms.

Senior Content Manager
NeueHouse and Fotografiska | New York, NY | 2020–2022
  • Led global content direction and production to elevate brand storytelling across digital and experiential channels.
  • Developed content strategy for NeueHouse’s editorial platform NeueJournal, spotlighting artists and cultural figures while increasing branded editorial engagement across digital and in-venue formats.
  • Commissioned and directed creatives to produce social-first content aligned with brand voice and editorial POV.
  • Led visual strategy for the launch of Chapel Bar—directing interior shoots, brand video, and event content that established the venue as a cultural nightlife destination. Campaign content became the brand’s most-shared social stories of the quarter.

Creative Lead
Orseund Iris | Brooklyn, NY | 2020
  • Directed and executed all visual content for Orseund Iris’ e-commerce and social platforms, refining the brand’s editorial lens and seasonal campaign storytelling.

Global Content Strategist
Sofar Sounds | New York, NY | 2019–2020
  • Formulated and executed a global social media and content strategy, aligning with marketing objectives and collaborating with cross-functional teams.
  • Launched social-first initiatives connecting global music moments with cultural trends, increasing artist engagement and audience growth across key platforms.
  • Conducted comprehensive measurement and analysis of social media initiatives, focusing on KPIs such as channel growth, impressions, engagements, referral traffic, and conversions.

Global Content Manager
Calvin Klein | New York, NY | 2018–2019
  • Led the global social media content strategy, pivotal in driving follower growth and brand awareness, and oversaw the regional teams in Europe and Asia. 
  • Led global content strategy during Raf Simons’ tenure as CCO, including 205W39NYC.
  • Adapted strategy to Instagram’s 2019 algorithm shift through UGC, cultural moments, and format optimizations—driving continued growth and engagement globally.
  • Increased IG followers from 14.9M to 17.5M globally.
  • Ranked Top 10 Fastest Growing Fashion Brands (Feb 2019).

Content Creator
Milk Agency | New York, NY | 2018
  • Captured lifestyle photography for the opening of Intersect by Lexus, a unique experiential space in the Meatpacking District.

Assistant Content Manager
CA Creative | New York, NY | 2016–2018
  • Orchestrated social copy, fashion/beauty editorial content, and visual content strategy for clients, executing campaigns across the earned landscape.
  • Worked with high-profile clients such as Edition Hotels, The Peninsula Hotels, and Dean & DeLuca.


SkillsStrategy + Leadership
Content Strategy · Campaign Development · Creative Direction · Art Direction · Brand Architecture

Content + Community
Editorial Copywriting · Social Media Marketing · Influencer Strategy · Talent Management

Execution + Insights
Visual Branding · Analytics + Social Listening · Content Performance Optimization



Last Updated 24.10.37
©2037 Yerum Chun