Yerum Chun

Yerum Chun is a content director based in New York working at the intersection of narrative, aesthetics, and culture. She builds campaigns and content systems that translate across platforms and feel grounded in the world people actually live in. She’s led creative across Alexander Wang, NeueHouse, and now at emcee, developing a creator-first content model built for how audiences watch, shop, and engage.

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Work
  1. Bodywear for Alexander Wang
  2. Chapel Bar
  3. Cupid’s Door for Alexander Wang
  4. Andy Warhol: Photo Factory for NeueHouse
  5. New America for Alexander Wang
Presented on February 8, 2023, Cupid’s Door reimagined the runway as a platform for provocation and play. I developed and led the content strategy across social, building a phased rollout that translated the show’s themes into a multi-dimensional digital experience. From pre-show visual intrigue to post-show amplification, the campaign blurred fashion, performance, and cultural commentary—designed for maximum resonance online.

Cupid’s Door was ranked as one of the most talked-about NYFW campaigns in China, with strong media pickup across platforms.

  • 10.5M+ Global Instagram Reach
  • 315%+ Global Instagram Engagement
  • 1.77M+ TikTok Views
  • 5M+ China, Weibo, WeChat + RedNote Impressions

Role: Social Strategy Lead | Concept Development · Script · Rollout · Copywriting
 Phase 1 + 2: Tease + Hype
Animations · Announcement · In-Store ActivationCurabitur congue accumsan ante, consectetur eleifend purus laoreet in. Ut facilisis tincidunt neque in pharetra. In ut libero ut ex commodo venenatis ac vel ligula. Suspendisse tortor lacus, ultrices at magna in, ullamcorper faucibus sem.
Phase 3: Launch
Livestream · Runway Stills · Runway Video Praesent bibendum a elit non efficitur. Etiam et velit vitae quam aliquet fermentum. Quisque sit amet nulla dictum, cursus erat a, tempus est. Sed laoreet, magna eget mattis tincidunt, felis tellus vestibulum augue, in lobortis mauris risus eu nunc. 
Phase 4: Amplify
Q+A Hosted by Nikita Dragun · Step-and-RepeatCurabitur congue accumsan ante, consectetur eleifend purus laoreet in. Ut facilisis tincidunt neque in pharetra. In ut libero ut ex commodo venenatis ac vel ligula. Suspendisse tortor lacus, ultrices at magna in, ullamcorper faucibus sem.


©2037 Yerum Chun