Yerum Chun
Yerum Chun is a content director based in New York working at the intersection of narrative, aesthetics, and culture. She builds campaigns and content systems that translate across platforms and feel grounded in the world people actually live in. She’s led creative across Alexander Wang, NeueHouse, and now at emcee, developing a creator-first content model built for how audiences watch, shop, and engage.
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Work- Bodywear for Alexander Wang
- Chapel Bar
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Cupid’s Door for Alexander Wang
- Andy Warhol: Photo Factory for NeueHouse
- New America for Alexander Wang
Recent Projects
Bodywear for Alexander WangBodywear marked the brand’s expansion into foundational essentials—intimate, irreverent, and unapologetically bold. I developed the social content strategy from concept to rollout, shaping a digital narrative that embraced exaggerated domesticity and playful disruption. The phased launch spanned guerrilla stunts, campaign content, and social-first storytelling tailored for global audiences.
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Chapel Bar
Tucked inside a 19th-century chapel, Chapel Bar opened as an exclusive members-only lounge blending art, nightlife, and intimacy. I led the visual content strategy and production across digital and on-site channels—including interior photography, brand video direction, and event content capture. The creative approach focused on evoking a sense of mystery, spontaneity, and allure to match the space’s unique atmosphere.
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Cupid’s Door for Alexander Wang
Presented on February 8, 2023, Alexander Wang’s Cupid’s Door reimagined the runway as a platform for provocation and play. I developed and led the content strategy across social, building a phased rollout that translated the show’s themes into a multi-dimensional digital experience. From pre-show visual intrigue to post-show amplification, the campaign blurred fashion, performance, and cultural commentary—designed for maximum resonance online.
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Andy Warhol: Photo Factory for NeueHouse
Presented at NeueHouse Hollywood, Andy Warhol: Photo Factory was the largest West Coast exhibition of the artist’s photography, offering a rare glimpse into his creative process and personal life. I led the content strategy, rollout, and creative production—from developing a visual system inspired by Warhol’s contact sheets to directing content capture across the exhibition and live programming. Editorial storytelling, social assets, and branded visuals worked in concert to create a voyeuristic, modern take on Warhol’s world—reflective, graphic, and deeply human.
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New America for Alexander Wang
To debut the Fall 2022 women’s RTW collection, Alexander Wang released New America—a short film directed by Dave Meyers and photographed by Mark Luckasavage. I led the social strategy for the launch, translating the film’s themes of identity, individuality, and cultural nuance into a digital narrative that resonated across platforms. The campaign positioned personal expression as a defining pillar of modern American style, extending the film’s visual impact through curated social content and storytelling.
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